Building Brand Experiences: Making the Sale

Brand experience (BX) is the comprehensive outcome of all of your branding and marketing efforts. It’s every interaction a customer has with your brand/business, whether that’s online, in-person, or through the media. Creating a brand experience that generates ROI can’t be too sales focused. Instead, it requires consideration of your target audience’s needs. It helps people make an informed decision and it ultimately results in a lasting impact by meeting their needs. Follow these tips for creating a brand experience that makes the sale.

Create a Valuable Offer

In order to create a product or service that people want to buy, you need who you’re talking to. How does your product/service improve the customer’s experience after they purchase it? Nobody wants to pay top dollar for underwhelming service or a product that doesn’t work. However, a satisfied customer that feels like they received a fair price or a deal may become a brand champion by telling others about your business.

Listen & Educate

During the customer’s buying journey, take the time to ask questions about their needs. With a diversity of ways to connect in today’s age, you can gather information via:

  • Video Calls
  • Phone Calls
  • Live Online Customer Support
  • Email Marketing
  • In-Person Communication

Once you understand their needs, goals, and budget, educate them on their options so they can understand what they’re looking at. Highlight different levels of value and make a recommendation that matches them with the appropriate product/service. Establishing a trusting relationship between you and your customer starts with creating a dialogue between you and your customer.

Make Your Product/Service Available

Every business has a different suite of products/services. Having them available through different channels will be a huge benefit to your business. For example, businesses can use:

  • E-commerce
  • Scheduling Forms
  • Social Media
  • Phone
  • Email
  • Delivery Apps/ Services

Make Your Customer the Hero

Some people just try too hard to make a sale. Most people have had shopping experiences ruined by salespeople that lingered too long. Don’t make the mistake of trying to highlight how great your product/service is by comparing it to the competition or highlighting the extensive list of benefits. Instead, help your customer achieve their goal. Recommend the product/service that’s the most relevant to their needs and make recommendations based on their feedback. 

Making the sale is often much more than a transaction. Most people have multiple interactions with a business before they decide to purchase. If you don’t have a digital marketing strategy, don’t wait until it’s too late. These next several weeks, online marketing will be vital for the success and growth of businesses across the country. Our complimentary brand diagnostic identifies where your marketing efforts are the most effective, and it alerts you to points in your current branding and positioning that need attention. Take the first steps toward forging your brand. Contact us today.

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