The Challenge

Advanced Assembly, a company that assembles prototypes and printed circuit boards (PCBs), needed help with their branding and positioning. They needed guidance on how to differentiate themselves from their competition, and they needed messaging that would speak directly to their niche customer base.

white cheetah illustration on a yellow background with circuitry overlay

Our Deliverables

  • Strategic Messaging and Positioning

  • Brand Refresh

  • Campaign Development
  • Updated Color Palette

  • Updated Messaging

  • Updated Graphics

  • Website Development

Our Solution

Brand Iron’s proprietary Achieve Anything Plan (AAP) was used in conjunction with a brand audit to facilitate a total rebrand for the company. Elements of the rebrand included their new brand deck that utilizes a tech-inspired color palette and graphic elements, a streamlined logo with orange gradient text to further emphasize their quick-turnaround and fast product development, and a new website to supercharge their digital presence. This new brand identity was used to guide creation of all updated company deliverables, to include: print brochures, sales sheets, tradeshow signs, business cards, and employee badges. We also identified Advanced Assembly’s target market – engineers and project managers who value experience, efficiency and high quality – and crafted messaging to reinforce their position as the solution-driven industry experts.

digital rendering of website layouts
collection of printed brochures
example of employee id badge with lanyard

Let’s blaze a trail together.

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