The Challenge

Baseline Hardware is an investment company which works with Hardware as a Service (HaaS) businesses, purchasing the hardware these companies need to function in exchange for a portion of each sale the business makes. However, they needed a way to clearly express their mission and reach HaaS companies who could benefit from their company solutions.

white triangle logo overlaid on cyan photo of computer hardware

Our Deliverables

  • Messaging and Positioning

  • Cap Raise Deck

  • Brand Development

  • Client Video

  • Sales Materials

  • Email Template

  • Website Development

Our Solution

Our team created their brand, their Brand Story, and their value prop in an effort to draw investor attention. We developed a pitch deck, a cap raise deck, and a website to help Baseline convey their mission clearly and simply. We also helped direct a short video for the website where the founders spoke about their work helping businesses accelerate sales and boost value. With the help of our deck builds, website build, and our market positioning strategy, Baseline Hardware Financing was able to raise $25M in outside funding.

digital rendering of website layouts
baseline hardware website layout
baseline hardware website layout

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