The Challenge

CRATIV is a packaging company that provides unique, consumer-friendly solutions for safe and sustainable cannabis storage. They needed to rethink their marketing strategy, properly brand their business, and expand their digital presence.

CRATIV text logo on orange background with illustration of white flowers

Our Deliverables

  • Go-to-Market Planning

  • Sharpspring Implementation

  • Marketing Implementation
  • Brand Refresh

  • Updated Color Palette

  • Updated Messaging

  • Updated Graphics

  • Website Refresh

Our Solution

Brand Iron suggested a brand refresh, with a particular focus on marketing automation, and we began by defining CRATIV’s revamped brand look and messaging. Brand Iron utilized illustrated floral graphics and product renderings to create an upscale feel while also showcasing the products’ unique safety features, versatility, and commitment to the environment. We also pursued an aggressive and successful social media strategy that further extended CRATIV’s digital influence. With the assist from Brand Iron, CRATIV saw an increase in vendor sales and cemented their position as true Champions For Cannabis.

illustrated ad depicting a baby bear reaching for a cookie jar
image depicting the three different cases CRATIV makes
illustration of jungle leaves with smoke more joints written overtop
visual instructions for opening cannabis packaging
cannabis packaging ad depicting camping supplies
CRATIV text logo on orange background with illustration of white flowers

Let’s blaze a trail together.

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