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Are You Staying Competitive? Part 1

Are You Staying Competitive? Part 1

No matter which industry your business resides in, it is likely that you don’t have a monopoly on the space. That means there is competition. Competition can be good for both businesses and consumers because it encourages competitive pricing and drives brands to...
Brand Champion: Howard Schultz

Brand Champion: Howard Schultz

May’s Brand Champion is Howard Schultz. Starbucks Executive Chairman Howard Schultz is May’s Brand Champion for his commitment to the ideals of his business and brand. As far as brand leaders go, it’s hard to find many more successful than Mr. Schultz. He built...
Brand Champion: Marc Benioff

Brand Champion: Marc Benioff

April’s Brand Champion is Marc Benioff. We chose Marc Benioff to be April’s Brand Champion because of his crusade to run a great company known worldwide, but also because of his stance to fight for equal pay for women within his company Salesforce. It may sound...