by devbi | Nov 11, 2019 | Brand Strategy, Branding, Marketing, Online Marketing
Millennials are a large population and the target demographic for many brands, making up a customer base that’s rife with opportunity. However, if your brand wants to capture their attention, you need a marketing strategy custom-tailored to your needs. Check out these...
by devbi | Oct 30, 2019 | Advertising, Brand Champion, Brand Strategy, Business, Marketing, Martech, Tips
In 2000, Lara Merriken was 32, recently divorced, and considered going back to school when she saw something missing in a market space that was already oversaturated with brands like Chewy, Nature Valley, and Special K. She wondered how she could make a tasty,...
by devbi | Oct 25, 2019 | Advertising, Brand Champion, Brand Strategy, Business, Marketing, Martech, Tips
You may not know it, but good copywriting is the life force supporting all of your content. Blogs, emails, landing pages, advertisements, captions, and more all rely on copy that effectively communicates your message. But depending on the medium you’re writing for,...
by devbi | Oct 16, 2019 | Advertising, Brand Champion, Brand Strategy, Business, Marketing, Martech, Tips
A brand’s value proposition guides how your brand acts throughout its lifetime. It serves as the inspiration behind your business, it’s a promise to the people it serves, and it’s a platform to connect your brand with a greater community. However, if you...
by devbi | Oct 10, 2019 | Automated Marketing, Brand Strategy, Business, Email, Marketing, Martech, Tips
Marketing automation is a valuable tool for any business looking to retain customers and generate new leads. It opens your business up to a range of capabilities that enhance content creation and inform your strategy while streamlining your operations for a more...
by devbi | Oct 2, 2019 | Brand Strategy, Business
WeWork has had somewhat of a meteoric impact in the workspace community, providing creative workspaces with distinct aesthetics for working professionals looking to invest in their future. However, after a few recent years of rapid expansion, WeWork canceled plans of...
