by devbi | Dec 5, 2018 | Brand Strategy, Business, Tips
It’s that time of year again; the fourth quarter is at an end and I’m busy making sure our goals and objectives are set and ready to go for 2019. We first sit down as a leadership team and map out our primary strategic goals and objectives; listed below are 10 of the...
by devbi | Nov 20, 2018 | Brand Strategy, Branding, Tips
The world of branding and marketing, especially in the context of the internet, seems to evolve more and more each second, meaning that it’s harder than ever to differentiate yourself and maintain a consistent and contemporary brand image. That will be true for 2019...
by devbi | Nov 13, 2018 | Brand Strategy, Branding, Business Acquisition
Most firms don’t realize it but branding is as important for private equity firms and their assets as it is for any other industry – and we’re not just saying it because we’re a branding agency. Portfolio Companies with strong brands grow faster, earn greater...
by devbi | Oct 11, 2018 | Brand Strategy, Marketing, Technology
One of the most important aspects of branding and marketing is producing results, and having the ability to track marketing efforts is essential when it comes to making sure you’re getting your optimal return on investment. I, along with many executives and...
by devbi | Aug 21, 2018 | 30-60 Day Quick Hits Campaign, Brand Strategy, Marketing, Tips
When executives decide they are going to invest in marketing, they do so wanting to see results. More importantly, they want results within a matter of weeks, not months; whether that is fair or not, that’s reality! It is because of these expectations that Brand Iron...
by devbi | Jul 26, 2018 | Brand Strategy, Marketing, Rebrand, Rebranding
Many brands go through seasons of change in order to expand their scope of work and stay relevant with their target audiences. While the task can seem daunting, the benefits of a rebrand often outweigh the risks. Most businesses that evolve their brand see an increase...
