2019 is here and we are ready to hit the ground running.
The online marketing landscape is fluid and fast-paced, and if you’re not careful you will get lost in the shuffle. Maybe you felt your brand falling behind in 2018, but you’re determined to start off the new year strong. Maybe you ended 2018 on a high note and want to step up your results even more in 2019. Either way, in order to reach your goals and objectives for 2019, you’ll need to be equipped with the right tools.
Brands need to dive deeper with their marketing and branding tools in 2019. Each tool is customized to your brand’s needs. Harnessing these tools can drive leads to your website, attract engagement with your content, decrease spending, revamp your brand, and help you hone in on your brand message.
Marketing Automation Software (MAS)
Of companies that use MAS, 80 percent of them reported that their leads increased by up to 77 percent. MAS is one of the most efficient ways to streamline marketing efforts. Using MAS reduces time spent on marketing by taking the load off of employees and placing it on web-based software programs. The more popular forms of MAS include email marketing and social media management. This year, active email accounts are predicted to hit 5.6 billion users. Take advantage of email marketing. Email marketing platforms like MailChimp and Constant Contact are great tools for increasing engagement and nurturing leads. MAS is a great way to get on top of your game. Seventy-nine percent of top-performing companies have been using MAS for three or more years and by the end of the year, an additional 21 percent of marketing leaders are planning on using a MAS.
An essential tool for branding and marketing is a good website. Fifty-seven percent of mobile users will not recommend a business if their mobile site is poorly designed or unresponsive. Developing an innovative and user-friendly website pushes you to the top of the pile, which builds credibility and web traffic. As you create your website, hone in on brand messaging in order to effectively reflect your business and branding. Although important, attracting users to your website isn’t just for brand awareness or brand credibility; it helps you reach your revenue goals. According to Hubspot, nearly 80 percent of companies not meeting their revenue goals attract 10,000 monthly visitors or less. Of companies exceeding their revenue goals, 70 percent report attracting more than 10,000 visitors a month. Creating an aesthetically pleasing, user-friendly, intuitive website is one of your biggest advantages as a business.
Marketing Strategy + Calendars
At Brand Iron, we believe strategy is imperative to your success. You won’t see the results you want without planning out how to get there. Creating a marketing strategy and calendar is a great way to track measurable goals, which ultimately will get you to your bottom line. An important goal to set early on in the development stage is to research and calculate your ROI. Seventy-two percent of organizations that calculate their ROI during the development process report that their marketing strategy is effective. Developing your strategy helps you identify your target market and audience and gives you the ability to find gaps in your marketing plan early on. Calendars, whether in a MAS or not, are a fundamental part of strategizing. Set out monthly goals, quarterly goals, and yearly goals to ensure you’re reaching your objectives.
Content marketing produces three times more leads than traditional paid search advertising. Your content makes a difference, you probably know that, but do you know how to optimize your content for results? Social media marketing is changing drastically and moving quickly towards heavy amounts of visual content. Forty-five percent of marketers are planning to add YouTube to their content marketing strategy this year, and 41 percent are planning to add Facebook video. An overwhelming majority of people would watch a video over reading text, 80 percent to be exact. Content marketing can be a great catalyst for results if you’re using it proactively. You can check out our blog on 2019 marketing trends here to get some great tips on how to use trends to make your content more effectual.
Search Engine Optimization
Organic SEO provides 5.66 times more opportunities for clicks and conversions than paid search advertising. Often, SEO and your website development go hand in hand. Optimizing your website or blog with SEO is a valuable asset that undeniably drives results. SEO is also a multi-purpose tool. You can increase your visibility, bringing more hits to your website, and this is also a great way to show your value to the user. Users are becoming increasingly aware of promoted content and are seeking out organic results. Seventy to 80 percent of search engine users only pay attention to the organic results. You can give your old content a second life through SEO by including optimized content through blogs and posts. This makes it easier for users to find and engage with your old content that could be relevant to them.
Reach your business goals with the correct tools! If you want to learn more about how these tools can elevate your business in 2019, contact Brand Iron today.
Brand Iron is a Denver-based strategic brand development and integrated marketing agency that specializes in creating enterprise value for clients in myriad industries across the country. Using the latest marketing technology solutions and our refined branding process, Brand Iron has set the foundations for success for many businesses, large and small, and continues to do so today.