Ever-evolving technology has changed the landscape of marketing today. With influencer culture on the rise, numerous formats for viewing media, and online communication constantly changing, it can be difficult as a marketer to know where to start. However, as we enter the new decade, here are a few marketing trends to watch out for:
1) Influencers: Don’t underestimate the power of influencers in 2020. Local influencers often have a dedicated following within a certain niche or community which can help you reach your target audience. B2C brands may find success endorsing influencers on YouTube, Instagram, or other forms of social media, while B2B brands should look toward their own network of peers and employees to reach their maximum audience.
2) Personalization: Digital marketers are constantly finding new ways to foster connection online, and content that’s personalized for your audience is more effective at grabbing their attention and prompting engagement. Examples like providing buyers with recommendations during their online shopping experience, or personalizing your email list to include the first name of recipients in the subject line can make the customer feel recognized and more engaged with your business. Look to create genuine interaction and show that you’re catering the experience to your audience’s needs.
3) Customer Satisfaction: Customer service is everything. If a customer is satisfied they may leave positive online reviews that could influence other customer’s purchasing decisions. By prioritizing the customer instead of the business, reviews and mentions could result in even larger audiences than you thought possible.
4) Maximize Social Media: Social media marketing is a tricky business. Consumers don’t want to have offers thrown in their faces. Instead provide them with truly relevant content, instead of a product or service. Create content that answers questions, relates to their lifestyle, or provides entertainment. Businesses that focus on content marketing gain three times more leads than paid search advertising. (Source: https://www.hubspot.com/marketing-statistics)
Does your business have a content strategy for the upcoming year? Make sure you align your goals with a plan to help you achieve them. Define your brand with Brand Iron. Contact us today.