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Brand Iron is excited to announce the launch of Hope at Home’s new website! The website went live this month and incorporates their new brand image, positioning and messaging. Hope at Home is your preferred in-home, palliative and personal care provider, offering the Michigan residents a complete package of holistic care regardless of payor. Their mission is to improve the quality of life for their patients and families, employees and community.

Brand Iron worked closely with Hope at Home to develop a new brand, voice and tone for the website that embodies the mission of their company. Our creative team made sure to incorporate all the brand elements from the messaging into the new web design. Click on the like to take a closer look at their new site! http://hopeathomehealthcare.com/

The new site marries the voice of Hope at Home with creative visuals, bringing new life to the brand. It was important for us to convey the core values of their company since these values are reflected in every other aspect of their work. The site map, color scheme, tone and visuals all complement brand. The website was designed with their patients, family members and partners in mind, allowing them to experience the brand and view their differentiated services. The site is visually easy to navigate and is strategically designed to educate the viewers without overwhelming them with content.

Prior to the website launch, Brand Iron developed and established Hope at Home’s new brand image, with a new name (previously Metro Health Care), revised their messaging & positioning, and created a distinct tone and voice for the company. Hope at Home’s brand now has a cohesive, strong, image that is apparent throughout all aspects of the company. It was a pleasure to work with everyone on the Hope at Home team and we can’t wait to see how your brand grows in the future. Congrats on the launch of your new site!

If you need help redesigning your company’s website, messaging, sales collateral etc. Brand Iron is here to help! Visit brandiron.net or call 303-534-1901 to get started.


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