How to Market B2B for Cyber Monday

When is Cyber Monday?

Like most years, 2021 has quickly flown by and we’re already well underway with quarter four. With the holiday season approaching we want to make sure companies are positioning themselves in the best way to capture all the Black Friday and Cyber Monday buzz. Cyber Monday takes place on November 29th this year, just a little over 3 weeks away. In this blog, we will explain in depth how to market B2B for cyber Monday.

Cyber Monday vs Black Friday

Traditionally after spending Thanksgiving day with family and friends people leave their warm households and flood the nearest Target or Wal-mart to shop for the best deals of the year. According to CNN Money, Black Friday began in the 1950s when stores in the city of Philadelphia promoted sales ahead of the Army/Navy game that happened on the Saturday after Thanksgiving. 

Since then, Black Friday morphed into Small Business Saturday, Small Business Sunday, and Cyber Monday. Cyber Monday has really taken off and now the bulk of sales happen online due to convenience, not having to push through hundreds of people at the stores, and especially after Covid with social distancing mandates. 

According to the statistics, in recent years there’s been more online deals than in person so these Monday sales are definitely worth checking out. Not only are consumers saving on gas, stress from the shopping chaos, but they’re receiving higher quality savings.

According to a recent Forbes post “COVID-19 has massively accelerated the growth of e-commerce. Total online spending in May hit $82.5 billion, up 77% year-over-year.” (quote layout)

Tips for Marketing B2B on Cyber Monday

Now that we know when Cyber Monday is and the importance of it, let’s dive into how to market B2B to reap the benefits of Cyber Monday. 

Consider a Philanthropic Campaign

Given that younger generations are realizing their buying power, they also love to spend money and also support a good cause. One way to entice the younger generations is to donate a portion of your sales to a good cause, or even one of their choice. Not only is this good for your soul but also good for your community to promote giving back to local or in need donations. Being the season of giving, you could extend your promotion through the week or weekend to give back more. 

Implement a Clean & Easy to Use Website

As we evolve in the more modern ways, individuals have shorter and shorter attention spans, especially when your system isn’t properly working. If your website or app is slow or the buying process is not simplistic, then they will quickly leave — sometimes leaving items left in the bin. Listed below are a feel Google tools to help convert your leads to sales. 

1. Analyze and optimize your website speed: https://developers.google.com/speed/

2. Mobile-Friendly test: https://search.google.com/test/mobile-friendly

3. To check your website for downtime (or a tool similar): https://uptimerobot.com/ 

Partner with Businesses

Why not use the leverage of multiple businesses and give customers a “two birds with one stone” deal. Connecting with another company with a similar target market, can cause more exposure for both the businesses. Some examples of partnering could be:

1. Influencer endorsement 

2. Rewards or incentives for new or existing customers via loyalty platform

3. Business promotions in-store or online

4. Package giveaways with products or offerings from both businesses

Bundle Products and Services

If some of your products or services go hand-in-hand, why not offer a 2 for 1 special bundling of products and services? For example, a marketing agency could offer a new website redesign with a search engine optimization (SEO). 

Offer Exclusivity

Offering your clients a limited-time or limited number offer will increase the need for fast action. The big reason Cyber Monday is so popular is due to having flash sales on items that are of high demand. Giving the buyers not a lot of time to think about what they are buying, just to act. Although B2B sales are slightly slower than B2C sales, it does not mean that businesses can take advantage of this mindset. 

Announce a Waitlist for a Future Product and/or Service 

Launching a new product or service is never easy, but with dedication and tirelessly effort they can be effective. What better time to launch a new product or service than on Cyber Monday? Due to the high demand and the season of giving, announcing a rolling launch gives you the time to promote the product or service and build awareness before the official launch. That way, when you do launch, people have been waiting and ready to purchase the product or service. 

In conclusion, marketing B2B for Cyber Monday is not just recommended, it’s critical in operating a successful business during the holiday season. By incorporating these marketing B2B suggestions you will see a significant increase in Cyber Monday sales. If you find yourself still struggling with marketing B2B for Cyber Monday please reach out to our team here at Brand Iron. We will gladly help bring your marketing goals to fruition. Review our services and let us know how we can be of assistance.