How to Market Your Business During the Holidays

The holiday season is here and cheer is in the air. With Thanksgiving right around the corner, Black Friday and Cyber Monday are following close behind, not to mention the rest of the holiday season too. More people will spend money shopping, buying gifts, traveling, and visiting loved ones than any other time of the year. As such, this is a prime time of the year for many brands looking to attract customers and increase revenue. 

Holiday marketing campaigns spread holiday cheer and evoke nostalgia for family, love, and the giving spirit. They remind customers what the holidays are all about. If you’re looking to promote your brand this holiday season, consider these tips for successfully planning and implementing your marketing strategy:

1) Plan Ahead

In order to create a memorable holiday campaign, you need to consider your overall strategy. How does your social media, email marketing, blogs, content, print ads, and cumulative presence align with your messaging? How does it connect your brand to customers? Consider the timing of events, emails, and position your brand to be relevant with the time of year. 

2) Share Your Holiday Spirit

Of course, the holidays are full of reasons to buy gifts, but dig down past the surface value of your interactions with people. Make your brand and your business more than a transactional arrangement. Prioritize creating genuine relationships with customers and remembering the reason for the season. Personalize the conversation and give your campaign more purpose than your product. Try highlighting your business’s family values. Create a charitable event that donates to a greater cause. Or maybe share why the holidays are special to your brand.

3) Consider Your Competition

Every business is going to capitalize on the holiday season, and as such, it’s important to be aware of what your competitors are doing. You don’t want to have a similar campaign that mixes up your messaging. Try defining your brand with something that’s unique to your brand’s voice.

4) Create a Sense of Urgency

The best deals are offered during the holiday season for a reason. They’re meant to create a sense of urgency. Limited time offers are meant to be attractive enough for people to buy. Make it easy for your customers to choose you. Offer a special deal like 50% off or include giveaways with certain purchases.

5) Offer a Personalized Experience

Give your customers more value in your content than just the deal you’re offering. Try making a gift-giving guide or an interactive game to go alongside your campaign. Keeping people engaged is more than just the sale. It’s an experience.

At Brand Iron, we help businesses define their brand with messaging and positioning catered to their needs. Interested in becoming your own brand champion?

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