Optimizing your Content for SEO
When it comes to writing content for your website, sometimes finding the right words can be hard. That is, unless you’re optimizing your content for SEO – which you should be. Optimizing your content for SEO just means using keywords and phrases that your target audience might be searching for online in order to improve your website’s rank on the search engine results page. This is important because the first results page on a google search results page gets 32.5% of the web traffic. If your website doesn’t show up on the first page your company might miss out on some additional business. So how do you better your chances of appearing higher in the search results?
Identify the Best Keywords
The best way to ensure your website is favored by search engines is to use keywords and phrases within your content that directly relate to what your customers are searching for. For example, if you have a local pet supply store, you might want to include words like pet food, pet supplies, dog food, cat food, leashes, litter boxes and other items or services your customers might be interested in. You can use tools such as Google Ads’ keyword planner to see what your target market is searching for and incorporate those words into your content. But be careful not to overload your content with keywords, search engines are not fond of “keyword stuffing.”
Quality over Quantity
It would make sense that having more content would allow a website to increase its ranking on a search engine results page, but that isn’t always the case. Search engines favor quality content over pages and pages of content that doesn’t say much. Typically, a webpage should have between 500-1000 words on it, so use your words wisely and make sure to include those keywords!
Make your Images Count
Words aren’t the only factor that plays into a website’s SEO. Images can also be indexed by search engines to help users find what they need. Every picture you place on your website should have an alt tag on it. This is something your web developer can help you accomplish. Alt tags are what search engines use to identify the content of an image. While these tags are not as high on the priorities list for SEO optimization, they give you additional opportunity to add keyword search terms.
Let our team of SEM experts boost your brand’s rank on a Google search page by making your content rich with valuable keywords, optimizing your content length and updating your alt image tags. We can help you turn your website into a lead generating machine! Contact us today by clicking here.