Joe Biden: Plan for Brand Improvement

In this Brand Champs blog, we’ll look at Joe Biden, his brand, and what we would do to help modify that into a winning formula.


After the complete debacle that the first Presidential debate was, no one looked good. Donald Trump, Joe Biden, and Chris Wallace all helped to create a mockery of the debate and decorum. However, we’re in a time where our country is begging for someone to rise above the division and negativity and be a leader. As Trump and Biden both remain pitted against each other on the campaign trail, we’ll be breaking down strategies they need to gain the favor of the American people.


Points for Biden’s Improvement:

  1. Rise above negativity
  2. Expand your audience
  3. Have a plan
  4. Work together
  5. Make your word your bond
  6. Deliver results


Rise Above Negativity 

People everywhere have had enough of all the negativity and we need a leader to rise above it all and unify the country and heal the wounds. Joe, you are just the guy to do it. I know you want to go after Donald Trump, I get it (especially since it’s easy), but I implore you to live as the democrat saying goes to just “Resist”, resist those urges and stay positive. Stand far and away from all the Trump negativity and you win!


Expand Your Audience

With the COVID health crisis and the damage it’s done to the economy, everyone needs to feel the love. Normally you can cater to a particular audience and special interests through your platforms messaging, but right now everyone feels strained, alienated and alone. We all need someone to fight for us. We all need someone who listens, understands, supports and fights for us. You are that guy, Joe.


Have a Plan 

Use the debates as a platform to put forth a unified plan of action. The last debate was bogged down by interruptions and insults on both sides. Again “Resist” the temptation to go extreme and highlight your policies. Be the moderate that you have always been, and moderates from both parties will support and join you. Develop a solid plan that the majority of Americans can and will support. 


Work Together

America is tired of division and nothing getting done in Washington. We need a great uniter, reach across the aisle and join moderates from both parties that want to get stuff done for the majority for us. It’s time Joe for you to be the guy we all know you can be and unite us!


Make Your Word Your Bond  

America is tired of blow-hearts that will tell us anything. We need someone rock solid that is going to do what they say they are going to do. We are tired of having to fact check everything that our leaders tell us. Be true to your word and the  leader that we can trust, support, vote for, and rally behind.


Deliver Results 

We are all tired of hollow words where nothing gets done. Win, unite, and deliver practical things that will serve the vast majority of Americans. Deliver results that will serve the lower and middle class. Fight for the little guy and make America proud again, to live here and call ourselves Americans. 


Follow this brand improvement plan and you will be the next President of the United States! 

Brand Iron is a full-service marketing agency that provides strategic solutions to brands across the country. Interested in learning more about how we can help you? Contact us today!

Photographer- By Gage Skidmore from Peoria, AZ, United States of America – Joe Biden, CC BY-SA 2.0,

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