Raising money is a continuous process that is necessary for any company to grow. A strong and compelling pitch deck is how you will be able to present company goals to investors in order to get the funding you need.
A pitch deck is a brief overview presentation that provides investors with a clear understanding of what your business is all about. Typically, pitch decks are 15-25 slides and showcase your company’s product, technology, business plan and team in a clear, concise and persuasive presentation. Raising capital is no easy task, so it is important that your pitch deck is engaging. The content should provide guidance for your investors, driving them to want to write a check.
We recently completed a pitch deck for our client, Baceline Investments. Here is a breakdown of some of the key sections. The first section focused on conveying to investors who Baceline Investments is as well as what their 5-year growth plan and vision is. This gives investors an overview of their goals and the strategy which they will implement to reach those benchmarks. The next slides share their story—who they are, how they evolved and the 20-year proven track record of success.
The pitch deck then moves onto their financial models, showing investors key performance indicators, graphs and monthly performance figures. For a company like Baceline Investments, having concrete numbers supporting their case is very persuasive and easy for investors to get behind and support. The last big section of their pitch deck explained to investors what their success will look like when they reach their 5 year goals. Their pitch deck incorporated their brand’s look and feel with consistent messaging to relay to investors their expertise and vision.
A strong pitch deck will be persuasive and complete as well as clear and concise. The entire point of a pitch deck is to convince investors that you have identified a problem and created a solution that they would be foolish not to invest in. Your pitch deck needs to focus on your business ideas and look at the complete picture. It’s easy to get bogged down in design elements but no matter how creative your deck is, it’s worthless if you don’t engage your audience. You have to be meaningful with every element of the pitch deck so every slide is telling an important part of a larger story.
At Brand Iron, everything we product for our clients is results-driven. We have completed over 50 pitch decks for our clients and are experts in building compelling pitch decks that tell the story of your company in a visually appealing way. Each pitch deck presents a complete brand image and messaging. It’s tailored for each client to get results.
If you need help creating a persuasive and visually appealing pitch deck, fill out the quick form below for more information on how our services can help.
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