BRAND REFRESH | TRADESHOW | WEB DEVELOPMENT
Advanced Assembly, a company that assembles prototypes and printed circuit boards (PCBs), needed a messaging platform that united their customer base in a unique brand experience. With our guidance, we sought to forge a brand experience powered by velocity, one that navigated and resolved the customer’s needs before they even know they’re present.
Our team set up to create a new brand and marketing strategy that positioned them as the market leader in PCBs. With Advanced Assembly’s high-speed service, we sought to create a new brand identity that hinged on their ability to detect ideal solutions for their clientele.
- Strategic Messaging and Positioning
- New Brand Story
- New Voice/Tone
- Value Proposition
- Stronger CTA w/ 24 Hour Response
- Brand Refresh
- Brand Look and Feel
- Website Design and Development
- Digital Campaign Development
- Sales Materials
- Trade Show Materials
- Advertising Campaign Development
We utilized our proprietary Achieve Anything Plan (AAP) in conjunction with a brand audit to facilitate a total rebrand for the company. In collaboration, we identified Advanced Assembly’s target market – engineers and project managers who value experience, efficiency and high quality – and crafted messaging, design elements, and new branded deliverables to reinforce their position as the solution-driven industry pioneers. With new branding and marketing deliverables, Advanced Assembly was able to forge a recognizable brand and generate a sales increase of over 15%.