Advanced Assembly
Advanced Assembly, a company that assembles prototypes and printed circuit boards (PCBs), needed a messaging platform that united their customer base in a unique brand experience. With our guidance, we sought to forge a brand experience powered by velocity, one that navigated and resolved the customer’s needs before they even know they’re present.
Tell Us About Your Project
Strategize
Our team set up to create a new brand and marketing strategy that positioned them as the market leader in PCBs. With Advanced Assembly’s high-speed service, we sought to create a new brand identity that hinged on their ability to detect ideal solutions for their clientele.
Create
Activate
Strategic Messaging &
Positioning
New Brand Story
New Voice/Tone
Value Proposition
Stronger CTA w/ 24 Hour Response
Brand Refresh
Logo
Brand Look and Feel
Website Design & Development
Digital Campaign Development
Sales Materials
Trade Show Materials
Advertising Campaign Development
Achieve
We utilized our proprietary Achieve Anything Plan (AAP) in conjunction with a brand audit to facilitate a total rebrand for the company. In collaboration, we identified Advanced Assembly’s target market – engineers and project managers who value experience, efficiency and high quality – and crafted messaging, design elements, and new branded deliverables to reinforce their position as the solution-driven industry pioneers. With new branding and marketing deliverables, Advanced Assembly was able to forge a recognizable brand and generate a sales increase of over 15% in what others in the industry experienced a flat year.
“Brand Iron has been a delight to work with. We have a new company and they have been extremely valuable in helping us capture our vision in words and images as well as helping us think. “
Bob Varney | Cities Project
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