The Challenge

Advanced Assembly, a company that assembles prototypes and printed circuit boards (PCBs), needed a messaging platform that united their customer base in a unique brand experience. With our guidance, we sought to forge a brand experience powered by velocity, one that navigated and resolved the customer’s needs before they even know they’re present.

Our Strategy

Our team set up to create a new brand and marketing strategy that positioned them as the market leader in PCBs. With Advanced Assembly’s high-speed service, we sought to create a new brand identity that hinged on their ability to detect ideal solutions for their clientele.

Brand Activation

  • Strategic Messaging and Positioning
    • New Brand Story
    • New Voice/Tone
    • Value Proposition
    • Stronger CTA w/ 24 Hour Response
  • Brand Refresh
    • Logo
    • Brand Look and Feel
    • Website Design and Development
  • Digital Campaign Development
  • Sales Materials
  • Trade Show Materials
  • Advertising Campaign Development

Their Results

We utilized our proprietary Achieve Anything Plan (AAP) in conjunction with a brand audit to facilitate a total rebrand for the company. In collaboration, we identified Advanced Assembly’s target market – engineers and project managers who value experience, efficiency and high quality – and crafted messaging, design elements, and new branded deliverables to reinforce their position as the solution-driven industry pioneers. With new branding and marketing deliverables, Advanced Assembly was able to forge a recognizable brand and generate a sales increase of over 15%.