Baseline Hardware Financing
Baseline Hardware Financing had newly created a niche serving the hardware industry with a royalty finance program. Originally branded as Baseline Growth Partners, they needed a new brand and message that highlighted their value as an investment company to hardware companies that could benefit from their hardware financing solutions.
Raised
On The Way to Raising
Tell Us About Your Project
Strategize
Brand Iron stepped in to develop Baseline Hardware Financing as a subsidiary of Baseline Growth Partners. With a value proposition that championed capital solutions designed to address 21st-century hardware challenges, Baseline Hardware Financing established a brand with strategic messaging and sales materials that allowed them to circulate their value proposition to both potential customers and inquiring investors.
Create
Activate
Brand Development
Brand Story
Messaging and Positioning
Brand Look and Feel
Capital Raise Deck
Teaser Video
Sales Materials
Website Design and Development
Achieve
Our team of brand strategists worked together to forge a new identity surrounding their brand/product that communicated their values and attracted investor attention. With the help of Brand Iron, Baseline Hardware Financing was able to raise $25M in outside funding that will allow them to further expand their business and prosper in their market space. Baseline has since deployed this capital into multiple hardware applications and has begun an additional $100M capital raise.
“Brand Iron has been a delight to work with. We have a new company and they have been extremely valuable in helping us capture our vision in words and images as well as helping us think. “
Bob Varney | Cities Project
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