Canvas Communities

WaterMark Equity Group had a real estate development concept for single-family rental home communities. However, they needed assistance packaging and communicating in order to get their concept off the ground.

On Track To Reach

Units To Be Developed

 Strategize 

Brand Iron conducted a BrandStorm with the WaterMark Equity team. From this, we developed their messaging & positioning, moodboards, and logo. Once the Canvas Communities brand was established, we then worked to create a capital raise deck presentation for the team to utilize during their fundraising efforts.

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 Create 

Case Study Assests
Case Study Assests CANVAS
Case Study Assests

 Activate 

Brand Development

Messaging & Positioning
Moodboards
Brand Look & Feel
Logo Development

Capital Raise Deck Presentation

 Achieve 

Canvas Communities was launched in early 2020. With the new brand, WaterMark Equity Group is on track to reach their $100M fundraising goal and begin development of 500 units.

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“The Brand Iron team did an excellent job updating our website. Not only does the site look professional, but we were also able to update our messaging and market position.”

Charles Scripps | Black Lake Capital

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