CRATIV

CRATIV is a Denver packaging company that provides unique, child-safe solutions for safe and sustainable cannabis storage. However, without a vision, they lacked the strategy, positioning and messaging to create a cohesive brand story. Our mission was to help CRATIV cultivate a brand identity and package them in a new look and feel that championed cannabis.

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Lead Generation

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Sales Pipeline

 Strategize 

Brand Iron developed a brand strategy/story as well as a messaging platform that solidified their values as an environmentally conscious, child-safe, cannabis packaging brand. We helped CRATIV forge a go-to-market strategy that encompassed several ideal channels for connecting to their customers. With a growing bank of custom-made content and email campaigns, CRATIV was able to create a cannabis packaging brand versed in sustainability, child-safety, and sleek design.a

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 Create 

 Activate 

Brand Development

Messaging and Positioning
Brand Story

Marketing Automation Strategy & Implementation
Go-to-Market Plan/Execution
Content Marketing
Web Design/Development

 Achieve 

Our team of specialists suggested a brand refresh with a particular focus on marketing automation. We pursued an aggressive and successful content strategy/campaign that further extended CRATIV’s digital influence. With the assistance from Brand Iron, CRATIV generated a huge spike in leads (+ 450%), a 60% increase in their sales pipeline, a significant increase in ROI and they cemented their position as true champions for cannabis.

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“As an intern, I admired their culture, teamwork and dedication to accomplishing their clients’ objectives. Although a smaller team, I believe it helps as everybody in the office is involved with each step of the creative process and overall strategy.”

Koby Tordjman | Intern

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