The Challenge

CRATIV is a Denver packaging company that provides unique, child-safe solutions for safe and sustainable cannabis storage. However, without a vision, they lacked the strategy, positioning and messaging to create a cohesive brand story. Our mission was to help CRATIV cultivate a brand identity and package them in a new look and feel that championed cannabis.

Our Strategy

Brand Iron developed a brand strategy/story as well as a messaging platform that solidified their values as an environmentally conscious, child-safe, cannabis packaging brand. We helped CRATIV forge a Go-to-Market strategy that encompassed several ideal channels for connecting to their customers. With a growing bank of custom-made content and email campaigns, CRATIV was able to create a cannabis packaging brand versed in sustainability, child-safety and sleek design.

Brand Activation

  • Brand Messaging and Positioning
  • Brand Story
  • Marketing Automation Software Strategy/Implementation
  • Go-to-Market Plan/Execution
  • Content Marketing
  • Web Design/Development

Their Results

Our team of specialists suggested a brand refresh with a particular focus on marketing automation. We pursued an aggressive and successful content strategy/campaign that further extended CRATIV’s digital influence. With the assist from Brand Iron, CRATIV generated a huge spike in leads, a 60% increase in their sales pipeline, a significant increase in ROI and they cemented their position as true Champions For Cannabis.