Garbanzo Mediterranean Fresh 

Garbanzo Mediterranean Fresh is a fast-casual restaurant chain that is based in Colorado, with franchise locations across the country. Garbanzo came to us to refresh their brand experience to drive same-store sales and spark future expansion.

Garbanzo needed a brand experience that promoted customer loyalty and spread their story into new markets. After conducting a BrandStorm with Garbanzo’s management team, Brand Iron identified that their messaging, positioning, and brand architecture needed to be reworked to differentiate them from their competitors and maintain a buzz around their food.

Brand Development

Brand Story
Messaging & Positioning
Look & Feel

Web Design
Photography Direction
Package Design
In-Store Branding & Menus
Online Ordering Platform

Garbanzo received a new name, logo, tagline, color palette, and digital presence. Brand Iron also implemented online ordering capabilities and provided operational alignment consulting. Within 4 months of the brand launch, Garbanzo witnessed a 37% increase in revenue across their 16 Colorado locations and a 60% increase in web traffic within 30 days of their website launch.