Brand Development | Web Design | Signage | Package Design

The Challenge

Garbanzo Mediterranean Fresh is a fast-casual restaurant chain that is based in Colorado, with franchise locations across the country. Garbanzo came to us to refresh their brand experience to drive same-store sales and spark future expansion.

Our Strategy

Garbanzo needed a brand experience that promoted customer loyalty and spread their story into new markets. After conducting a BrandStorm with Garbanzo’s management team, Brand Iron identified that their messaging, positioning, and brand architecture needed to be reworked to differentiate them from their competitors and maintain a buzz around their food.

Brand Activation

  • Brand Development
    • Brand Story
    • Messaging & Positioning
    • Look & Feel
  • Web Design
  • Photography Direction
  • Package Design
  • In-Store Branding & Menus
  • Online Ordering Platform

Their Results

Garbanzo received a new name, logo, tagline, color palette, and digital presence. Brand Iron also implemented online ordering capabilities and provided operational alignment consulting. Within 4 months of the brand launch, Garbanzo witnessed a 37% increase in revenue across their 16 Colorado locations and a 60% increase in web traffic within 30 days of their website launch.