BRAND IDENTITY | PRINT COLLATERAL | SIGNAGE

The Challenge

Johnny’s NY Pizza was unable to gain suitable visibility in its local market. In an oversaturated market, obtaining brand awareness and customer loyalty was difficult. Our mission was to develop a unique brand identity that resonated with potential customers while highlighting the exceptional dining experience that set it apart from other pizzerias.

Our Strategy

Johnny’s Pizza needed to create a brand experience that cultivated customer loyalty, but without distinct branding, messaging, or a value proposition, they failed to establish a presence in their market. We embarked on a mission to identify their key differentiators/value points so we could develop an experience that set them apart from competitors in the space. Our team crafted a brand story, marketing strategy, branded restaurant materials, and a campaign focused on bolstering business.

Brand Activation

  • Messaging and Positioning
  • Brand Development
  • Package Design
  • Graphic Design
  • Website Design
  • Email Campaigns
  • In-store Branding & Menus

Their Results

Our team of creatives produced new graphics, logos, paper menus, and digital materials to help refresh and revitalize the Johnny’s NY Pizza Brand. With a new branding strategy, content materials, and fresh signage for the interior and exterior of the store, Johnny’s was able to report an increase in sales and customer loyalty.