Position for Acquisition | Brand Messaging | Video | Website Design

The Challenge

After successfully implementing several branding campaigns for Lariat Partners, Brand Iron was brought in to help their asset, Offen Petroleum, seek acquisition. However, Offen Petroleum lacked a brand story as well as messaging and positioning that would attract potential buyers and garner interest.

Our Strategy

We aimed to help them better communicate their value proposition and key differentiators to distinguish them from the rest of their competition. With solidified messaging and a brand identity, Offen Petroleum established itself as a B2B brand operating within the oil and gas industry. To support their mission for acquisition, we provided presentation materials that highlighted their success and their potential for growth.

Brand Activation

  • Brand Messaging and Positioning
  • Brand Story
  • Teaser Video
  • Cim (Confidential Information Memorandum) Deck
  • Position for Acquisition Deck (Management Presentation)
  • Web Design / Development

Their Results

Our team of wordsmiths and visionaries created a unique brand story that focused on Offen’s financial model as well as their unique position in the marketplace. Our strategy teased the opportunity to invest in Offen with videography and a CIM. With the aid of presentation materials designed towards acquisition, Lariat was able to sell Offen Petroleum within 18 months as a part of a 9 figure deal that generated 5x the return on their original investment.