To reach a larger audience, using social media trends can be a valuable way to get your information across to many people quickly.
On Instagram, there is a part of your feed containing reels that are randomly shown to users based on different algorithms. When you post a reel using popular audio or filter, Instagram will push that content to be seen by more users. Reels are an easy way to explore many different types of videos. They will usually be catered towards the users and followers. A large audience will view your content and interact with it, making it even more popular and more likely to be shown to a more comprehensive range of users. Posting this type of content is easy to market your company with little effort.
Going live is a great social media tool
Another popular tool within Instagram and Facebook is being able to go live. This feature allows users to follow your company’s daily routine or anything else that you would like to show to your audience. It could be anything from showing what goes on in the office to explain how your company can help others achieve their goals. This tool can be a helpful metric for seeing how many of your followers are loyal and interested in what you are posting. People have to click on it to join your live feed and stay for as long or as short as they want. This feature can give you immediate feedback about the information you choose to post.
Keeping up with social media trends will keep your fans engaged and eager to see your next post. It is relatively easy to figure out what the current trends on social media are just by scrolling through your feed. You can also do a quick google search to see what the most popular trends are at the current time.
Stick with popular social media trends
Deciding what posts will attract viewers can be challenging. However, using trends that are already popular and aligning them with your desired content is an easy way to get your information out to different target audiences. These steps will help you gain a larger following.
If you are too busy to focus on growing your social media, Brand Iron is staffed with experts who will get the job done. We are a full-service branding and marketing agency well-equipped with the latest technology and information to make your content viral.
Get in touch to discuss how we can improve your social media reach.
CEO | Brand Champion
Michael Doyle has been changing the face of Brand Marketing for over two decades. He built a tech-based advertising agency, DNA Advertising, into a multi-million dollar company. Michael sold the company as part of a national IPO in 2000. Michael founded Brand Iron in 2002 and has since lent his expertise to hundreds of other businesses in dozens of industries around the world.