Welcome! You have found a high-level explanation of our trademark process.
The Brandstorm!
Let’s get to it, shall we?
Below, you’ll learn what a Brandstorm is, why it’s important, and how it benefits your business
What is a Brandstorm?
A Brandstorm (brand+brainstorm) is a strategy session to discuss key points for achieving your goals.
A foundational step in clearly deciding how you will present yourself to your ideal prospects by composing a brand story everyone can get excited about!
Here’s what a typical Brandstorm session looks like:
We all introduce ourselves and our teams.
You talk about your company background and what you are looking to accomplish.
Then, we ask you a series of questions that begin to develop and distinguish your:
- Vision
- Messaging
- Opportunity
- Rallying call
- Value points
- Brand identity
- Company ethos
- Key differentiators
- Market positioning
- Financial narrative
You will also have a chance to ask your own questions and mention your frustrations about your current situation, previous ventures, and why you decided to move in a new direction.
Essentially, a Brandstorm aims to leave any frustrations behind and begin drafting a compelling story to help you present your offer in the most captivating way possible.
This approach is applied to most of the projects we work on.
Whether it’s a capital raise deck, go-to-market plan, investor outreach, or marketing automation.
We establish what you’ve accomplished, where you stand now, and how we will achieve your objectives moving forward.
What Makes a Brandstorm Unique
Most digital agencies will tell YOU exactly what needs to happen and why you need to play by THEIR rule book.
That doesn’t work when a business has a unique product or service and needs a customized approach.
Plus, the strategy behind your one-of-a-kind offer can’t be shoved into a cookie-cutter format.
It needs tailored support to accomplish your goals effectively.
This is where a Brandstorm is unique in that it’s designed to create a blueprint catered to YOUR goals and desired outcomes.
Whether you need data-driven insights, killer content, or coaching on pitching your investor deck, we develop your brand strategy as a team.
Why it’s Important to Have a Brandstorm
Many of our clients seek our advice for many reasons.
Do any of these sound familiar to you?
- I don’t know how to create a compelling pitch deck and raise the needed capital.
- Our messaging isn’t clear, and it’s confusing our prospects.
- We need to revamp our brand image because it’s not resonating with our audience.
- We tried using AI to bolster our brand awareness, but it compromised quality.
- Our current automation systems are inefficient and not producing the results we want.
A Brandstorm is your opportunity to begin massaging the knots of your pain points.
Also, it’s the beginning of rewriting your story from—we have shortcomings with little to no results to—we are a top contender in our field!
So, why is it important? Because no one has climbed Mt. Everest without a comprehensive strategy.
And if you’re serious about your results, we think it’s worth considering this mindset.
How Does the Brandstorm Benefit My Business
We’ve broken down the benefits below to help you understand what you get from a Brandstorm.
- Solidify your goals
- Refine your messaging
- Start establishing actionable steps
- Begin mapping out a blueprint for success
- Determine your positioning in the marketplace
- Gain a fresh perspective on your brand identity
- Instill confidence that you can and will achieve your objectives
- Distinguish how you want to be presented to your target audience
Plus, at the end of the day, you can rest assured that you’re working with a team of seasoned professionals who are passionate about hitting key milestones and keeping you on track.
Because ultimately, your success is our success, and we don’t shy away from rolling up our sleeves to get the job done.
Conclusion
In a nutshell, a Brandstorm is a strategy session during which we discuss your goals and how to achieve them.
We paint a picture of your desired outcomes by covering everything from your messaging to your financial narrative.
This brandstorming session is important because you don’t want to begin something that requires careful planning aimlessly.
Like constructing or renovating a building, the team must discuss the logistics before taking action to ensure a smooth execution.
So, if you’re looking to take your brand to the next level, book a free discovery call and begin to write the brand story you’ve been envisioning.
CEO | Brand Champion
Michael Doyle has been changing the face of Brand Marketing for over two decades. He built a tech-based advertising agency, DNA Advertising, into a multi-million dollar company. Michael sold the company as part of a national IPO in 2000. Michael founded Brand Iron in 2002 and has since lent his expertise to hundreds of other businesses in dozens of industries around the world.