Most CEOs and executives love to look at their marketing and advertising spend to determine the ROI they get from their sales and marketing. With Integrated SaaS tools like marketing automation systems (MAS) that include CRM (Customer Relationship Management), you can see your entire pipeline from the top of the funnel, where marketing lies, to the bottom, where sales take place, in order to get a good understanding of your ROI.
Make sure you have all your targeted prospects within your database. You’ll be able to follow them through your marketing and sales pipeline, tracking all your communications with them, as well as how they are engaging with those communications.
You’ll even be able to see when prospects click on your emails, look at your website, or engage with any other marketing efforts. This tool gives you the ability to integrate all of your marketing results into one streamlined system to better see which tactics are working and which are not.
- Social Media
- Website Landing Pages
- Media Tracking Tools
- SEM (search engine marketing) – SEO (search engine optimization), PPC (pay per click)
The best thing about utilizing your MAS/CRM platform is the fact that you are able to see movement throughout the entire marketing and sales pipeline and the conversion from a prospect to > lead to > opportunity to > sale.
Having the ability to see this movement in your marketing and sales pipeline allows you to determine which efforts and tactics are producing results and what your ROI is. There is no better way to measure and improve the effectiveness of all your marketing and sales efforts than utilizing technology that allows you to determine the ROI in each of those efforts simultaneously.
Brand Iron is a strategic brand development and integrated marketing agency that can help you stay out in front of the competition and optimize your brand for the future. To learn more about our branding and marketing services, contact us here.