Marketing technology has come a long way over the last couple of years. It used to be that only large companies could afford these amazing technology tools, but now these products that have moved downstream to offer medium to smaller sized companies automated marketing. But before we start to address MAS pricing let’s talk about what it is.
What is It?
MAS, or Marketing Automation Software as it is known, combines a CRM (customer relationship management platform) that has sales pipeline management, customer profiles known as personas, targeted automated drip email campaigns, along with content and social media management tools. All these functions come together in one integrated SAS or software platform – pretty amazing stuff.
What Does it Do?
MAS allows you to see a prospect from the top of the funnel (marketing), managing all the different marketing activities and seeing the prospects all the way through the sales pipeline that turn into customers and revenue. MAS also allows you to view your target customers and the activity throughout the entire marketing and sales process. You have the ability to develop workflows and send out individualized messages to these targets, helping to push them through the sales funnel in an automated fashion.
Do I Need It?
Yes, because time is money and utilizing a marketing automation platform allows you to be more effective with your time, energy and resources. This efficiency comes from utilizing workflows that help to push prospects through the marketing and sales process, utilizing targeted messages that address a prospect’s questions and hopefully sets them up for a meeting or call, and thus resulting in a new client. In most cases the ROI is worth your investment.
How Much Does it Cost?
These days, there are many different options when it comes to marketing automation software system prices, from thousands of dollars a month to as low as $50 – $100 dollars a month, and everything in between. Based on your needs and budget, you should be able to utilize a MAS that fits your budget and brings the results you desire.
Let’s take your marketing to the next level with MAS. Brand Iron can get your business started on with the right MAS tool for your business and create a customized strategy for driving opportunities through your pipeline and creating leads. Contact our marketing experts today by visiting BrandIron.net.
Image Sournce: http://www.thesharkgroup.com/capabilities/speaking/speaker/cindy-eckert/