Looking to grow your organic traffic to your site? Whether you’re a small business owner or a professional marketing agency using SEO tactics to boost views for your clients, building SEO is critical to improving your internet visibility.
Improving your SEO tactics make it easier for your customers to find you, your products, and services. You can boost your search engine traffic by using popular organic Keywords that your potential customer might search for. The fact that organic keywords are free also makes them a cost-effective online marketing tool worth learning.
Where can you find organic keywords? There are a few ways to find out which organic keywords drive traffic to your site. You can use Google analytics to identify keywords, use a keyword research tool such as SEM Rush, or you can check what keywords your competitors are using. Each tool will collect and organise the data for you so you can identify which keywords brought each user to your site.
Below are 5 easy ways to improve your organic SEO strategies, organic views are free views, making it the most affordable and easiest way to build your online presence. By using these SEO techniques you can improve your search engine results without spending a penny.
1. Define a keyword list
Above we talked about where you can find your organic keywords, once you have identified the keywords you’ll want to define your most desired keywords in a list. Think about your potential customers, what would they search for to find your products and services?
Once you have a list of keywords, you’ll want to check the traffic and competition of each word, you can do this by using a tool like Google’s Keyword Planner. Keywords with high volume and low to medium competition are the perfect balance — they have high traffic potential and are easier to rank for.
2. Create Cornerstone Content
If every page on your site uses the same keywords google will find it difficult to determine which page is most relevant to your keywords. You can change this by creating a Cornerstone Page where you can merge your sites content into one page and rank higher in Google’s search results, avoiding confusion around your sites content.
3. Optimize your page titles
When choosing your page title be aware that that is what google will display as the link to your website page in its search engine results page (SERP). Google’s algorithm considers this to be a crucial on-page SEO element. You’ll want your page titles to be 70 characters or less, any longer and it will be cut off when the link is displayed on Google’s results page. Consider Including important keywords in your page title or use your business name at the end of your page title for example Our Work – Brand Iron – Strategize, Create, Activate, Achieve to promote brand awareness.
4. Use Internal Links
Internal links are displayed as blue links to other topics or pages on your site, you can link to these pages in blog posts or other content on your site. Using these can encourage visitors to click on them and keep users on your site for longer which helps boost your site in search engine results. Be careful not to overuse these links as you don’t want your blog posts to appear cluttered and put off visitors.
5. Track your site visitors and potential customers and leads
You can track your sites visitors by using Google analytics and Google search console, from there you can measure how your SEO is performing and how your organic traffic is generating leads and potential customers. Monitoring this traffic will help you identify how your site is functioning and how your potential customers view your site, giving you great insight into how you can further improve your SEO performance.
CEO | Brand Champion
Michael Doyle has been changing the face of Brand Marketing for over two decades. He built a tech-based advertising agency, DNA Advertising, into a multi-million dollar company. Michael sold the company as part of a national IPO in 2000. Michael founded Brand Iron in 2002 and has since lent his expertise to hundreds of other businesses in dozens of industries around the world.
