THE BRAND IRON BLOG
What’s happening . . .
Most firms don’t realize it but branding is as important for private equity firms and their assets as it is for any other industry - and we’re not just saying it because we’re a branding agency. Portfolio Companies with strong brands grow faster, earn greater profits,...read more
It’s no secret that social media is playing a bigger and bigger role in modern marketing and sales, but it’s probably playing an even bigger role in recruiting. Obviously potential employees are bound to look at your website, but what if they looked you up on...read more
There are few companies in the world, particularly clothing companies, that have amassed the prolific global brand value that Ralph Lauren Polo has. Indeed, you’d be hard pressed to find a man over the age of thirty who doesn’t own at least one Polo Shirt, an item of...read more
Optimizing your Content for SEO When it comes to writing content for your website, sometimes finding the right words can be hard. That is, unless you’re optimizing your content for SEO - which you should be. Optimizing your content for SEO just means using keywords...read more
Most CEOs and executives love to look at their marketing and advertising spend to determine the ROI they get from their sales and marketing. With Integrated SaaS tools like marketing automation systems (MAS) that include CRM (Customer Relationship Management), you...read more
One of the most important aspects of branding and marketing is producing results, and having the ability to track marketing efforts is essential when it comes to making sure you’re getting your optimal return on investment. I, along with many executives and...read more
This month’s Brand Champion is not about taking political sides or stands, but more about honoring and celebrating one of America’s true Brand Champions. John McCain was an honest American hero and a great Brand Champion for the country. He was human and made...read more
Why Hosting Your Website with an Agency is Necessary Your company’s website is not something you want handled by an amature. Your website is often the first place your customers interact with your brand and when it goes down, you lose the opportunity to...read more
Creating a memorable and effective brand often comes down to telling the right story, and creating the right connection with your target audiences. It isn’t enough these days to give a quick history and a mission statement; you need to find other ways of...read more
Clients in the News
Newton Running Makes Strides to Improve Safety for Women Runners Boulder, Colorado-Based Shoe Company Takes Steps Toward Educating and Protecting Female Athletes Newton Running, an athletic shoe brand focused on making responsive shoes for outdoor and running...read more
Brand Iron is excited to announce the grand opening of Kinetic Training Club, a new kind of health club that focuses on a holistic approach to health and fitness. The grand opening for the club, which is located downtown at 1610 Little Raven St., Suite 135, welcomed...read more
We are proud to share some big news from one of our clients, Baceline Investments LLC. The company, which is a private real estate investment and management company with neighborhood lifestyle centers throughout the Central United States, recently announced the...read more
Brand Iron is excited to announce the launch of Hope at Home’s new website! The website went live this month and incorporates their new brand image, positioning and messaging. Hope at Home is your preferred in-home, palliative and personal care provider, offering the...read more
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Brand Iron is a Denver-based strategic brand development and integrated marketing agency that specializes in creating enterprise value for clients in myriad industries across the country. Using the latest marketing technology solutions and our refined branding process, Brand Iron has set the foundations for success for many businesses, large and small, and continues to do so today.