THE BRAND IRON BLOG
What’s happening . . .
Marketing in the Cannabis Industry Marketing and advertising for the cannabis industry has been towing a fine line since 2012, when Colorado passed the law to make recreational consumption of marijuana legal. The industry has been booming and has accumulated over $6B...read more
Creating wide-eyed goals and objectives for your brand or company can be the easiest part of marketing your business — the hardest part is jumpstarting your strategy to get there. It can seem overwhelming if you’re not prepared. Check out our top 3 tips on...read more
What was once inspired by a $40 Blockbuster late fee has now become a household name thanks to Reed Hastings, CEO and Co-Founder of Netflix. Reed Hastings took a small idea of renting out less than 1,000 DVDs in the late 90s, and transformed Netflix into a massive...read more
Customer Relationship Management (CRM) is a multi-faceted approach to help you track interactions with current and potential customers, optimizing your sales and communication efforts, in turn, driving revenueand boosting customer retention. Here are our top three...read more
It takes more than just good content to achieve successful content marketing. Having good content should be the standard — but it’s what you do with it that matters. Here are our top four tips for maximizing the effectiveness of your content. 1. Target Your Audience...read more
Key performance indicators (KPIs) are a practical, quantifiable way of tracking where your business is at and where you’re going. KPIs are central to your business’ success and imperative to your strategy. They instill accountability, track patterns, and drive...read more
2019 is here and we are ready to hit the ground running. The online marketing landscape is fluid and fast-paced, and if you’re not careful you will get lost in the shuffle. Maybe you felt your brand falling behind in 2018, but you’re determined to start off the new...read more
As we start off the new year, many of us like to make positive changes in our own lives to better ourselves in the form of new year resolutions. Brands sometimes do the same and try to make positive changes and set the tone for the rest of the year. This is most...read more
Art is extremely subjective. Art is a fluid concept when it comes to fashion, painting, sculpting, writing and to the infinite beyond of creative mediums — but what about graphic design? Everyone has opinions of beauty standards and justification behind...read more
Clients in the News
Newton Running Makes Strides to Improve Safety for Women Runners Boulder, Colorado-Based Shoe Company Takes Steps Toward Educating and Protecting Female Athletes Newton Running, an athletic shoe brand focused on making responsive shoes for outdoor and running...read more
Brand Iron is excited to announce the grand opening of Kinetic Training Club, a new kind of health club that focuses on a holistic approach to health and fitness. The grand opening for the club, which is located downtown at 1610 Little Raven St., Suite 135, welcomed...read more
We are proud to share some big news from one of our clients, Baceline Investments LLC. The company, which is a private real estate investment and management company with neighborhood lifestyle centers throughout the Central United States, recently announced the...read more
Brand Iron is excited to announce the launch of Hope at Home’s new website! The website went live this month and incorporates their new brand image, positioning and messaging. Hope at Home is your preferred in-home, palliative and personal care provider, offering the...read more
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Brand Iron is a Denver-based strategic brand development and integrated marketing agency that specializes in creating enterprise value for clients in myriad industries across the country. Using the latest marketing technology solutions and our refined branding process, Brand Iron has set the foundations for success for many businesses, large and small, and continues to do so today.