THE BRAND IRON BLOG
What’s happening . . .
Key performance indicators (KPIs) are a practical, quantifiable way of tracking where your business is at and where you’re going. KPIs are central to your business’ success and imperative to your strategy. They instill accountability, track patterns, and drive...read more
2019 is here and we are ready to hit the ground running. The online marketing landscape is fluid and fast-paced, and if you’re not careful you will get lost in the shuffle. Maybe you felt your brand falling behind in 2018, but you’re determined to start off the new...read more
As we start off the new year, many of us like to make positive changes in our own lives to better ourselves in the form of new year resolutions. Brands sometimes do the same and try to make positive changes and set the tone for the rest of the year. This is most...read more
Art is extremely subjective. Art is a fluid concept when it comes to fashion, painting, sculpting, writing and to the infinite beyond of creative mediums — but what about graphic design? Everyone has opinions of beauty standards and justification behind...read more
Know the Trends, Know No Limits Each year, new trends influence the way businesses market their value to their target audience. As 2019 quickly approaches, we thought we’d take a look ahead to see what trends might be the next big thing. Content Marketing Instead of...read more
It’s that time of year again; the fourth quarter is at an end and I’m busy making sure our goals and objectives are set and ready to go for 2019. We first sit down as a leadership team and map out our primary strategic goals and objectives; listed below are 10 of the...read more
November's Brand Champion: Daniel Ek This month our Brand Champion is Spotify CEO, Daniel Ek. The product of humble beginnings and a prolific gift for programming, Ek embodies everything that it means to be a Brand Champion; push for the things you believe in and...read more
The world of branding and marketing, especially in the context of the internet, seems to evolve more and more each second, meaning that it’s harder than ever to differentiate yourself and maintain a consistent and contemporary brand image. That will be true for 2019...read more
Most firms don’t realize it but branding is as important for private equity firms and their assets as it is for any other industry - and we’re not just saying it because we’re a branding agency. Portfolio Companies with strong brands grow faster, earn greater profits,...read more
Clients in the News
Newton Running Makes Strides to Improve Safety for Women Runners Boulder, Colorado-Based Shoe Company Takes Steps Toward Educating and Protecting Female Athletes Newton Running, an athletic shoe brand focused on making responsive shoes for outdoor and running...read more
Brand Iron is excited to announce the grand opening of Kinetic Training Club, a new kind of health club that focuses on a holistic approach to health and fitness. The grand opening for the club, which is located downtown at 1610 Little Raven St., Suite 135, welcomed...read more
We are proud to share some big news from one of our clients, Baceline Investments LLC. The company, which is a private real estate investment and management company with neighborhood lifestyle centers throughout the Central United States, recently announced the...read more
Brand Iron is excited to announce the launch of Hope at Home’s new website! The website went live this month and incorporates their new brand image, positioning and messaging. Hope at Home is your preferred in-home, palliative and personal care provider, offering the...read more
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Brand Iron is a Denver-based strategic brand development and integrated marketing agency that specializes in creating enterprise value for clients in myriad industries across the country. Using the latest marketing technology solutions and our refined branding process, Brand Iron has set the foundations for success for many businesses, large and small, and continues to do so today.