THE BRAND IRON BLOG
What’s happening . . .
July's Brand Champion is Cindy Eckert Brand Champions stand out; it’s part of the job. But few stand out more, or for better reason, than Cindy Eckert, CEO and brand champion of The Pink Ceiling. From her meteoric rise to notoriety to her brash, signature hot-pink...read more
Many brands go through seasons of change in order to expand their scope of work and stay relevant with their target audiences. While the task can seem daunting, the benefits of a rebrand often outweigh the risks. Most businesses that evolve their brand see an increase...read more
When it comes to rebranding your company, there are many elements, large and small, that need to be be dealt with in order to achieve your desired outcomes. Since it can be hard to balance everything, we’ve developed a list of the 9 most important things to consider...read more
Did you know that 72% of customers prefer email as the method of communication between them and their favorite brands? What about the fact that for every $1 you spend on email marketing, you can expect an average return of $38? Clearly, email is not a marketing method...read more
June's Brand Champion is Robert F. Smith. This month’s Brand Champion is Robert F. Smith: a man with an amazing personal and professional story that truly embodies what it means to be a Brand Champion. Brand Champions represent more than a singular...read more
The Brand Iron Team is Expanding! Brand Iron is excited to announce that we’ve added new members to our team! Due to our tremendous growth, we’ve brought on three new additions to help us continue to progress and forge future success. Trey Davis Meet Trey Davis, our...read more
Why Packaging Your Services Is Important? Most people understand the basics of why packaging is important to products. Packaging helps companies differentiate from competitors, inform buyers, and convey their products in a cohesive, branded, way, but the truth is that...read more
One of the most important things to remember when trying to keep a business competitive, as discussed in Part 1, is to know what sets your brand apart. The first step in any process of improvement is identifying what does and doesn’t work. If you don’t know how your...read more
No matter which industry your business resides in, it is likely that you don’t have a monopoly on the space. That means there is competition. Competition can be good for both businesses and consumers because it encourages competitive pricing and drives brands to...read more
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Brand Iron is a Denver-based strategic brand development and integrated marketing agency that specializes in creating enterprise value for clients in myriad industries across the country. Using the latest marketing technology solutions and our refined branding process, Brand Iron has set the foundations for success for many businesses, large and small, and continues to do so today.