THE BRAND IRON BLOG
What’s happening . . .
Creating a memorable and effective brand often comes down to telling the right story, and creating the right connection with your target audiences. It isn’t enough these days to give a quick history and a mission statement; you need to find other ways of...read more
Video blogging, or vlogging, isn’t just talking in front of a camera about your day to day life; it can be much, much more. Vlogging can provide your business with several major benefits, chief among them being that it is a cost-effective way to increase...read more
September has been website launch month at Brand Iron! Our developers have been hard at work coding and developing three new client websites. We are proud to announce that beaconcom.com, a5corp.com, and baselinegrowthcapital.com are finished, functional...read more
What is Marketing Automation Software, do I need it and which one is best for my company and budget?
Marketing technology has come a long way over the last couple of years. It used to be that only large companies could afford these amazing technology tools, but now these products that have moved downstream to offer medium to smaller sized companies automated...read more
Brand Champions come from all walks of life, and over the last thirty years, no celebrity has worked harder to perfect their personal and professional brand than RuPaul Charles. From his humble beginnings as a dancer in a B-52s music video, to his reality TV show, now...read more
When executives decide they are going to invest in marketing, they do so wanting to see results. More importantly, they want results within a matter of weeks, not months; whether that is fair or not, that’s reality! It is because of these expectations that Brand Iron...read more
This month’s Brand Chump has to be John Schnatter of Papa John’s Pizza. Schnatter jumped headfirst into the NFL National Anthem Debate at the end of last year, sparking controversy and lighting the fuse for what would eventually be his, and Papa John’s Pizza’s,...read more
You don’t have to be a branding agency to understand the power of technology and the advantages it can bring to your marketing and sales processes. But truthfully, many businesses don’t know that the benefits can be enormous, regardless of your size. Here is a quick...read more
July's Brand Champion is Cindy Eckert Brand Champions stand out; it’s part of the job. But few stand out more, or for better reason, than Cindy Eckert, CEO and brand champion of The Pink Ceiling. From her meteoric rise to notoriety to her brash, signature hot-pink...read more
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Brand Iron is a Denver-based strategic brand development and integrated marketing agency that specializes in creating enterprise value for clients in myriad industries across the country. Using the latest marketing technology solutions and our refined branding process, Brand Iron has set the foundations for success for many businesses, large and small, and continues to do so today.