After successfully establishing ModernIR as a leading investor relations data analytics platform, Tim and Karen Quast turned their attention to Market Structure EDGE. EDGE is an innovative trading analytics and decision support platform that’s designed to help retail traders increase their odds of generating market-beating returns.

We worked in tandem with the EDGE team to build a brand that matched their forward-thinking, high-tech, and groundbreaking product. Armed with a logo, look & feel, website, and strong messaging & positioning, it was time to take the brand to market. Through strategic partnerships, content & social media development, digital advertising, PR campaigns, and marketing automation, Brand Iron helped to get the word out about their new product.

By utilizing strategic partnerships, content & social media development, digital advertising, PR campaigns, we helped the EDGE team to drive new trial users to the platform. We then implemented a strategic marketing automation campaign that educated and nurtured these users throughout their customer journey. Ultimately, we succeeded in generating a 365% increase in web traffic, more than quadrupling their paid subscriber base, and increasing EDGE’s net revenue by 191% between Q4 2020 and Q1 2021.