Do you know that feeling of having a brand’s jingle stuck in your head all day long? That is exactly what those companies were hoping for. Using songs, jingles or other auditory elements can build an emotional connection for the listener. This emotional element is what gets people to buy. These elements are also usually quite persuasive because when they are in your head all the time, that is great brand awareness. Certain industries usually have more success than others when it comes to annoying marketing that works, for example, insurance or food and beverage. These five brands have perfected the art of annoying (but effective) marketing:
JG Wentworth 877 Cash Now:
Why this works: When you first watch this commercial, it really rings in your ears as the opera singers chant the phone number of JG Wentworth. The repetition is where they put in the work. Repetition is an advertising and marketing technique that is used to make the customer feel more familiar with the brand. Customers often won’t remember something the first time they hear something so it is important that they are exposed to the message multiple times, but we all remember JG Wentworth 877 Cash Now.
Hyundai Smaht Pahk:
Why this works: This was a star-studded ad from the 2020 Super Bowl. In thick Boston accents, they discuss the car’s new feature, ‘smaht pahk’. The actors mention those two words a copious amount of times throughout the commercial. The clever part of this campaign was the incorporation of the accent challenging everyone else to say it like that as well. The only problem was that everyone was saying ‘smaht pahk’ for weeks.
Cheetos & Shaggy Commercial:
Why this works: Mila Kunis, Ashton Kutcher, and Shaggy (singer of “It Wasn’t Me”) all join together for a remix of shifting the Cheeto eating blame, claiming “It wasn’t me”. However, the commercial was made with intentionally poor but relatable singers. They were altering the already catchy and nostalgic song to remind many different generations about Cheetos.
Reese’s Puffs:
Why it works: When this commercial came out in early 2014, they blasted it on networks where kids would be watching. They had kids singing along with the Reese’s Rap. Not only did their parents get to hear it on the TV, but they also were able to hear their kids sing it all day long. Additionally, this past year famous rapper Lil Yachty performed a remix of the Reese’s Rap at one of his concerts on his own accord bringing back the unforgettable jingle once again.
Stanley Steemer:
Why it works: Stanley Steemer invested a lot of money, time, and effort into their TV commercials. They would be on at all hours of the day asking you to “Call 1-800 STEEMER, Stanley Steemer gets carpet cleaner”. Their constant jingle and bright yellow van on the screen made for an aggressive but impactful campaign.
If you’re missing the emotional element that gets people to buy into your product or service, come to us! Our team of professionals is ready to help you meet your goals and objectives. Help us, help you take your business to the next level.
CEO | Brand Champion
Michael Doyle has been changing the face of Brand Marketing for over two decades. He built a tech-based advertising agency, DNA Advertising, into a multi-million dollar company. Michael sold the company as part of a national IPO in 2000. Michael founded Brand Iron in 2002 and has since lent his expertise to hundreds of other businesses in dozens of industries around the world.
