The busiest time of the year is right around the corner, black Friday shopping. This year, 2021, is predicted to be even busier than last. According to National Retail Federation, despite the pandemic, 2020 holiday sales grew by 8.3% to reach a total of $789.4 billion. Now imagine a small or even a considerable amount of those sales going to your business. Now is the time to take action and create some deals for your business during the holiday season. Below are a couple of ideas that you could use in your business to grow your sales this holiday season, all thanks to Sleeknote!
Build Your Black Friday Sales Email List
A few weeks before the big shopping day, create an email popup targeting new leads or customers who may be interested in your Black Friday deals. I’m positive you know the effectiveness of email marketing on Black Friday sales. For your email marketing to be a little spicier this year, branch out your list to new subscribers for your upcoming offers.
It would be practical to have a striking visual presentation in a popup design and a strong call-to-action (CTA). For example, “Let’s See The Deals.” Another way to strike down new subscribers is to offer another exclusive offer for them (depending on your budget); an extra 10% or 15% off their first offer, free shipping with a purchase of X amount, or a free sample/gift with their first order.
Take the time to design their popups weeks before this big day. Collecting more leads weeks before, during, and after Black Friday will help future customers know about your product while thinking about getting their loved ones.
Schedule Your Popups
Popups are for more than collecting emails; they can guide your visitors for more information on their given topic. Scheduling popups in advance will give your customers plenty of notice of how you will function. Reducing cart abandonment or giving delivery information ahead of time with help decrease unhappy customers coming this year.
With customers having plenty of options and very little patience, making sure you convey the essential information to your people will help decrease customers canceling orders. This will help with customers leaving items in their cart, and getting bad reviews on your business.
Experiment with Timing
Don’t let your message get lost in thousands of other Black Friday offers. Customers tend to shut down and go numb with seeing the same marketing message over and over again. For this holiday season, let’s try adding a little bit of spice.
Be experimental with your timing (drastically or subtly) so your business’s messages do not get lost among the corporate chains. Besides experimenting with timing, you can also experiment with how you design your sales. Using a gif to give a sneak peek at your discounted products help catch the viewer’s eye. Thus, making it easier to pick out gifts for their loved ones.
Make Your Sale Memorable
Your business may have the best sales and fastest delivery at the cheapest rates, but you will not be the only business making these claims. The competition for being the best is an everyday occurrence. During Black Friday, the competition will turn up the heat.
Looking from the shopper’s perspective, this is also a stressful time. Figuring when and how they will buy everything on their lists before the sale ends or is sold out. Sending out a reminder email that gives the shopper the option to add the sale to their calendar to get reminded for sale. A simple yet effective method so your special holiday sales don’t slip through the shopper’s mind or fingers.
The holiday season can be a very hectic and loving time of the year. Let us help you free up your time to spend more time with your family and friends. Brand Iron blogs have more time-saver tips to help free up space in your schedule this upcoming holiday season.
CEO | Brand Champion
Michael Doyle has been changing the face of Brand Marketing for over two decades. He built a tech-based advertising agency, DNA Advertising, into a multi-million dollar company. Michael sold the company as part of a national IPO in 2000. Michael founded Brand Iron in 2002 and has since lent his expertise to hundreds of other businesses in dozens of industries around the world.