The Client
Center6 was a growing software company preparing to expand the market presence of InformXL, its business intelligence platform. As the company introduced new products to both existing and prospective customers, it needed a stronger identity and clearer way to communicate the value of its technology. The opportunity was to create a more cohesive brand and marketing platform capable of supporting both immediate product launches and longer-term growth.
The Challenge
Center6 had a product it was ready to take to a wider market, but its brand and marketing foundation needed to evolve with the business. The company needed to communicate the value of InformXL more clearly, create stronger sales and marketing materials, and build a digital presence capable of generating leads. At the same time, Center6 was introducing new products to multiple audiences, which required a more unified corporate identity and a consistent message across customer-facing touchpoints. The challenge was to connect brand, product marketing, lead generation, and market awareness into one cohesive growth platform.
The Solution
Brand Iron worked with the Center6 team to strengthen the way the company and its products were positioned in the market. The engagement began with strategic messaging designed to explain the value of InformXL clearly and effectively. Brand Iron then translated that messaging across marketing collateral, digital communications, and product-focused materials designed to educate prospective customers and support the sales process. As the company expanded its product offering, Brand Iron also helped create an entirely new corporate name and identity around InformXL, providing a more cohesive platform for taking the business forward.
What Brand Iron Delivered
Strategic Messaging
Brand Iron developed messaging designed to clearly communicate the value of InformXL and make the platform easier for prospective customers to understand.
Corporate Naming & Identity
As Center6 evolved, Brand Iron helped create a new corporate name and identity, establishing InformXL as a stronger and more unified brand.
Marketing & Sales Collateral
Brand Iron created a range of customer-facing materials to support product education, sales conversations, and new product launches.
Website Design & Development
The InformXL website was designed and developed to serve as an effective lead-generation tool, while giving the company a stronger digital presence.
Product Launch Support
Brand Iron supported the introduction of new products targeted to both current and prospective customers, helping connect the new brand with the company's expanding offering.
Public Relations Strategy
A public relations strategy was developed to help build visibility and awareness around InformXL and its products.
A Closer Look
From Product Platform to Market-Ready Brand
Center6 was ready to grow, but growth required more than a strong product. The company needed a brand that could communicate its value, marketing materials that could support the sales process, and a digital platform designed to turn market interest into opportunities. By helping Center6 evolve into InformXL and connecting strategic messaging with identity, website development, collateral, product marketing, and PR, Brand Iron helped create a stronger foundation for sustained growth. According to the original case study materials, the result was a clearer brand, a more integrated go-to-market presence, and a 450% increase in software sales over three years.
