Marketing AUtomation Software
Cost Effective, Better Results, Deeper Insights
What is Marketing Automation?
Marketing Automation refers to marketing software platforms and technologies that streamline your efforts by automating repetitive tasks and integrating multiple marketing channels. It helps you increase operational efficiency, maintain brand consistency, implement brand and marketing strategies, and track the performance of your campaigns.
We help you to identify your operational processes and analyze what marketing automation systems are the best platforms for your goals and budget.
Our marketing automation systems utilize contacts and social media to provide your team with several channels of customer engagement immediately. We’ll build out a custom system for your business’s needs while helping you navigate the initial stages of set-up.
After data is integrated into your marketing automation system, we can use insights to reconfigure your strategy so it prioritizes the channels that best connect your brand to your customers.
Our marketing automation systems house all of your content production, helping your team develop content calendars; schedule emails, social media posts, blogs; and publish content consistently.
Workflows reduce marketing repetitive tasks while helping your customers quickly make buying decisions. Brand Iron will design workflows based on your operational processes so they help support your sales goals and objectives.
Marketing automation systems integrate all your marketing channels into one platform, providing your business with a complete awareness and understanding of your efforts and the results they produce. Our team measures the KPIs of your marketing campaigns so we can create better content strategies by identifying the best investments of your resources.
SharpSpring is a powerful, full-featured marketing automation system that has become the industry standard. Foster customer engagements along the buyer journey, track sales, and gain the insights you need to calibrate your efforts for market penetration. As a silver certified provider, Brand Iron is prepared to help you adopt SharpSpring and improve your marketing results.
As a Silver Certified Provider, Brand Iron is prepared to help you adopt SharpSpring and improve your marketing results.
Active Campaign Implementation
Active Campaign is another option for businesses that want a tool for customer management, email marketing, and marketing automation. Personalized email marketing, workflow creation/management, and customer support capabilities make it easy to meet customer needs regardless of where they are in the buying journey.