The team at Brand Iron discovered some of the most helpful advice and practices for search engine optimization or “SEO.” For example, a survey taken by HubSpot explains that 75% of searchers never go past the first page of search results. Therefore, if you do not show up in the top 10 searches, you are essentially invisible. By using effective SEO practices, you will show up near or at the top of your google search resulting in higher traffic and visibility.
To optimize your search results, use relevant keywords and make sure they show up in your website content. To understand the keywords you need to include in your inputs, you need to understand these three questions. What is the searcher’s intent, What appears on the search results page, and What resonates with my audience and their influencers?
Strategies, Tips and Other Information for SEO Best Practices
SEO Best Practices
Align your content with search intent
Write compelling title tags and meta descriptions
Optimize your page speed
Build an internal linking structure
Improve user experience
Make URLs SEO friendly
Earn authoritative backlinks
Create useful content.
It is essential to understand “user intent,” which is the purpose behind every search input. Google shows the most relevant results based on the user’s information in the search bar. Google can differentiate between people who want to purchase a product or learn about a subject.
Informational: Users looking for specific information or a quick answer.
Navigational: Users looking for a specific app or website.
Commercial: User intent is to locate a specific product and look around for similar options.
Transactional: The user intends to make a purchase. In this category, The user has made up their mind already.
Make sure to keep in mind the users’ search intent while creating content for your website. Make sure to consider the four different categories of user searches and always remember to “create content that aligns with the search intent of your target audience.”
Title Tags and Meta Descriptions
The following tips help to write compelling title tags and meta descriptions. The title page on your website and the meta description are the two most important pieces of information that the user will read.
Meta descriptions are the text below the title tag. The meta description summarizes the website’s content and should inform the reader what the page is referencing.
Final Thoughts
The SEO best practices outlined above are a great starting point to achieve higher search rankings. That said, the competition for the first page on Google is intense, regardless of your category of products and services. Therefore, once these best practices are in place, make sure you are sufficiently up to speed with the latest SEO trends and follow other SEO settings from time to time to stay ahead of the game.
CEO | Brand Champion
Michael Doyle has been changing the face of Brand Marketing for over two decades. He built a tech-based advertising agency, DNA Advertising, into a multi-million dollar company. Michael sold the company as part of a national IPO in 2000. Michael founded Brand Iron in 2002 and has since lent his expertise to hundreds of other businesses in dozens of industries around the world.
