Twitter is a powerful platform to increase your business’s online presence and reach. It’s a great place to grow customers through word-of-mouth marketing and it’s also the place where you can meet your potential customers where they are.
There are several things we suggest you do to add to your audience’s online experience and grow your brand and following. Through Twitter, you can promote your business in a way that encourages consumers to purchase your product or service.
1 – Utilize a follow strategy. Follow other Twitter users specifically targeted at areas of interest, industries, geographies, shared interests, etc. Follow them and a large percentage of them will follow you back.
2 – Write and post quality content with value rich imagery, photos/videos, quotes, memes, etc.
3 – Utilize a tool to unfollow those who don’t follow you back, such as a tool like Unfollowspy. This will help you keep a balance between your followers and who you are following.
4 – Follow people with a large following, and re-share their content. Chances are they will/may start to re-share yours. If not, just ask them to. A lot of people will help out.
5 – Determine influencers who matter in your areas of interest, follow them, share their posts and content, i.e. start to build a relationship with them. You may be surprised how many follow you back and/or share your posts and content.
6 – Figure out your content/posting strategy. Plan your content ahead of time and figure out which content people engage with, share and respond to. Duplicate what works best for best results.
7 – As a follow-up to #6, as part of your content/social media strategy, figure out what your posting calendar is going to look like. Know what your content and posts are going to be, on what day and time you will post, and what produces the best results. Duplicate for best results.
8 – Utilize an analytics tool to help keep track of your results. With this information, optimize to produce the best results and outcomes.
Utilize these tips to help turbo charge your social media efforts and results. This will help you achieve your bigger picture business goals and objectives. Brand Iron specializes in digital marketing, performance analysis, community engagement and more. To see our full list of services, click here.
CEO | Brand Champion
Michael Doyle has been changing the face of Brand Marketing for over two decades. He built a tech-based advertising agency, DNA Advertising, into a multi-million dollar company. Michael sold the company as part of a national IPO in 2000. Michael founded Brand Iron in 2002 and has since lent his expertise to hundreds of other businesses in dozens of industries around the world.
