With all the tips, tricks, and guides available on building a brand, you may be asking why it’s important to use a brand agency at all. No one can know your company better than you, right? Plus you already have a logo, mission statement, and social media presence. What can they do that you can’t learn online?
Well to put it in perspective, having scissors doesn’t make you a hairstylist. Having an herb garden doesn’t make you a farmer, and assembling IKEA furniture does NOT make you an engineer.
For branding, like every service in the world, there is a level that DIY can take you to, and then there is the professional difference.
What Does A Branding Agency Do?
To understand why it’s important to use a brand agency, you need to understand why brands were created. Cattle ranchers started to use brand irons to stake an undeniable claim on their assets. Their cows would still wander to graze, sleep, and socialize but if anyone came across that cow, they knew to whom it belonged. Does your company have an undeniable claim in your industry? If your answer is not a resounding yes, then you need a branding agency.
A branding agency will go beyond any creative assets, color schemes, or campaigns to identify your values and messaging in order to create a pathway to your big-picture goals.
In the words of Ted Lasso on branding,
“Oh I always feel so bad for the cows but you gotta do it, otherwise they get lost.”
Don’t let your message get lost.
Branding vs Marketing
Do you need a brand agency if you already have a marketing team? You better believe it!
In-house marketing tells your story in a timely way. They know what your target audience needs to stay engaged on a day-by-day/ campaign-by-campaign basis. A branding agency creates your narrative in a long-term and scalable way. They will define your WHY: the specific reason you need to exist in the market and how your product/service will solve problems for your target audience.
In music terms, marketing is the remix and branding is the original track. Both are great. Are necessary. And will help your business grow.
How Does A Brand Agency Work?
Like a mechanic getting under the hood of your car to find the problem, a great branding agency will listen to your story and offer an unbiased, practical, and actionable assessment of what you can do to perform better in your industry. They will guide you through a process that dives deeply into your company, staff, aspirations, and unique offerings.
A brand/rebrand is a systemic evaluation of your values. Yes, they are a third party in your business operations but they will provide the insight you need to truly stand out from a foundational level.
Who Needs Professional Branding Help?
E.V.E.R.Y.O.N.E.
The biggest and most successful companies in the world go through rebrands. It helps them to stay current and outperform their competitors. There comes a time in every business when a rebrand is necessary. If you are at that point, or just curious, the professional branding experts at Brand Iron would be honored to help you through this process.
Get in contact with us today! In the meantime, check out our Branding Capabilities Deck!
CEO | Brand Champion
Michael Doyle has been changing the face of Brand Marketing for over two decades. He built a tech-based advertising agency, DNA Advertising, into a multi-million dollar company. Michael sold the company as part of a national IPO in 2000. Michael founded Brand Iron in 2002 and has since lent his expertise to hundreds of other businesses in dozens of industries around the world.
