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Introduction to Pay-Per-Click Advertising

Introduction to Pay-Per-Click Advertising

A good marketing strategy is a diverse marketing strategy. It’s a multi-faceted effort to spread the word about your business. It’s not just about making noise, but about creating disruption in the right places, and doing so efficiently, effectively, and in a way that...
Introduction to Social Media Metrics

Introduction to Social Media Metrics

Social media marketing is all about connecting with others and joining the cumulative conversation, but making sure your efforts are worth your while still requires an analytical perspective. Tracking your business’s metrics across social media can help provide you...